A professional meeting by Séminaires Business Events


SBE salon in Lyon

Qualified exchanges to present your offer SBE Exhibition in Lyon • Thursday 4 and Friday 5 February 2026

Come and meet 1,300 to 1,500 event project leaders between 9 a.m. and 7 p.m. on February 4 and between 9 a.m. and 5 p.m. on February 5 to discuss their MICE projects in a friendly and informal setting.

The SBE BtoB trade show is an integral part of your company's communication and marketing strategy, whether you're a hotelier, an incoming venue, an agency or a provider of professional events. It offers numerous advantages and real opportunities.

The Business Events Seminars advantage ?  We qualify all participants in advance to ensure quality visitors.
Become exhibitor
Become exhibitor

4 reasons to exhibit at this meeting
 SBE Lyon

"For the past 23 years, Séminaires Business Events has been working to ensure that visitors to its Business Tourism and Events trade shows are optimally qualified. This guarantee reassures exhibitors, since more than 80% of them renew their participation in the show from one year to the next".
Become exhibitor

Benefit from recognized expertise

of a major MICE's actor 

For 23 years, and thanks to a good knowledge of the market and its expectations, Séminaires Business Events has promoted one of the largest business tourism and events networks.

Take advantage of a human-sized format

in a convivial atmosphere

In an unmissable setting in the city and in a relaxed setting, enjoy a day with a cocktail and entertainment all along !

Develop and retain

a customer portfolio

Meet new prospects, build customer loyalty and humanize professional relationships !

Improve your visibility

and create new synergies

Participating in an SBE exhibition helps you improve your visibility and notoriety and form new partnerships.
Become exhibitor

Who will you meet ? The different types of visitors present

Types

Title of the article

  • Entreprises 
  • Event agencies
  • Associations
  • And sometimes, services providers

Visitor functions

Title of the article

  • Event Manager
  • Communication/ Marketing Manager
  • Sales Manager
  • Human Resources Manager
  • General Manager
  • Project Manager
  • Office Manager

Exhibitors have their say! 🤩
Thank you for your loyalty every year at the SBE Lyon: Salon du Tourisme d'Affaires et de l'Evènementiel, during which you present your ultra-complete MICE offer to the agencies, companies and partners present.

FAQ We answer your questions !

From what time can we come and set up our stand?



You can come and set up your stand the day before the event or from 7 a.m. on the day of the Show.

From what time can we dismantle our stand?



As a general rule, it is advisable to start preparing your return 30 minutes before the end of the show.

Do we have accessible restaurants around the  exhibitions ?



Of course, and we will provide you with all the restaurants in your exhibitor file!

What stand sizes are available at the exhibitions ?



At our exhibitions, you can have a stand of 2, 4, 6 or 8m².

Can we choose our spot ?
It's possible to choose your spot at a SBE exhibition, but priority remains given to clients of the annual Seminars Business Events guide. Contact us today to find out more!
How to retrieve the data collected during the exhibition?


Following the event, you will be able to download in .CSV format the contact details of visitors encountered at the exhibition (and only scanned visitors).